Google Ranking Factors: The 3 That Really Matter

In 2016, Google said that backlinks are one of their top three ranking factors. Plus, many studies have found a strong correlation between links and organic traffic. Search engine optimization focuses on improving a website and its content, while pay-per-click advertising focuses on improving an ad campaign and its ads. Encourage customers to leave reviews on Google, as well as other relevant third-party review sites. Positive reviews can boost your local search engine ranking score, improving your chances of appearing in the local pack.

Optimize for Relevant Keywords

And with over 92% of the search market owned by Google, ranking high BHS Links isn’t just important—it’s essential. While Google has been intentionally unclear in which particular aspect of page speed impacts search ranking, they have been quite clear in stating that content relevancy remains king. Still, in large enough scale, we make the assumption that any discovered correlations are a «probable influence» on search ranking and thus worthy of consideration. Google considers sites that use HTTPS to provide a better user experience than those that do not and thus prioritizes them in search rankings. Search engines may view many low-quality links as a manipulation attempt, potentially leading to a decrease in your site’s visibility and ranking. With search engines like Google, the process consists of crawling, indexing, and ranking.

• How your business is seen on social media has become one of the fastest-growing ranking factors since 2015.
• Get the most value from local SEO by focusing on appearing in the standard organic search results, as well as working on your Google Business Profile listing.
• Optimizing your website to ensure that it looks great on any device, regardless of screen size is mobile optimization.
• Incorporating Core Web Vitals into your UX and SEO strategy not only aligns your website with Google’s ranking factors but also ensures a superior browsing experience for your visitors.
• This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy.

Steps to Check Your Keyword Rankings

Even after the AI-powered snapshot, it’s possible to use this strategy. You can create effective content targeting a user’s journey with the above information. The addition of a statistic generated a 65% improvement in visibility. Once recognized as an entity, a search for your business will generate the panel for claiming.

Overall, these factors play a crucial role in Google’s ability to determine which websites are the most suitable for users’ queries. Join over 3 million smart website owners who use AIOSEO to improve their website search rankings. Any metric that can be manipulated is unlikely to be a ranking factor, though.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Semantic search is an approach to querying data that seeks to improve search accuracy by understanding the searcher’s intent and the contextual meaning of terms. Web Core Vitals are specific factors that Google considers essential in a webpage’s overall user experience. These vitals are part of Google’s ongoing effort to ensure web pages provide the best user experience, particularly in loading performance, interactivity, and visual stability. They are critical because they directly relate to how real-world users experience a webpage rather than just abstract or technical benchmarks. In the complex and ever-evolving world of Search Engine Optimization (SEO), having access to accurate and comprehensive data is crucial for making informed decisions. SEO tools play a vital role in gathering, analyzing, and interpreting this data, offering insights into your website’s performance, your competitors, and the market.