Page optimization also maximizes the benefit of your off-page SEO efforts. Good content is much more beneficial to search engine rankings than H1 tags. Therefore, focus on creating content that is linkable and that fulfills search demand. Alt attributes give you the ability to include your target keywords in another part of your content. Start by making it standard practice to create internal links when creating and publishing content.
- Search engines can’t read the content of the image (at least not perfectly), but they can read the alt text that describes the content of the image.
- A medical article needs professional language, while a cooking blog can be more conversational.
- From semantic search to featured snippets to AI results, the space keeps evolving.
- Using alt tags makes your content accessible to everyone browsing your site.
- If you want your page to display prominently in the SERPs, use schema markup.
On-Page SEO Elements Checklist: Deep Dive for B2B Websites
Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites. On-page SEO is a type of search engine optimization (SEO) that uses on-site optimizations to improve a page’s rankings in relevant search results. In my experience, the closer the keyword is to the beginning of the title tag, the higher your chances of ranking for that keyword (all other factors aside).
AND contained insights from Brian Dean’s own experience creating a successful YouTube channel. You need to add value beyond what the current search results contain. Search Console is designed to help you track your site’s performance in Google search. Use these tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of.
Marketing Tips
Work through each of these issues to improve your site’s indexability—and potentially your rankings. Because you can link to your previous articles when covering related topics. And you can link to relevant SEO Anomaly product pages when discussing what you offer in more informational content.
This box often draws attention from search because it stands out from the rest of the listings on the page. Google uses it to show rich results, which are a type of search results showing other details about the page, making them more engaging. These results attract more clicks and can improve your click-through rates in SERPs.
One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP.
On-Page SEO Ranking Factors and How to Improve Them
In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance.
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